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Normally, a CPC is when a customer sees one among your adverts/banners and clicks on it. Customer “B” sees the identical ad and clicks on it. The second day was the same. He would look at some campaigns in Google Analytic and seen many the place we have been spending over $300 a day and solely had one or two conversion through the day. The next day we seen that our sales had been considerably lower. Some attainable future work primarily based on our proposed knowledge set may be outlined as follows: finding and studying summary user teams like exhaustive or effective customers; modeling tutorial users; analyzing reformulation and refining methods; figuring out numerous search phases like beginning; chaining, shopping and differentiating; job characterization and prediction; personalization of search results in response to the person conduct within search classes. Buyer A continues browsing the website. Can commonly “scan” a web site to ensure that each web page is optimized. Nonetheless, the plain textual content can only get you so far.